Choosing paint colors that best suit your business office
While color preferences are subjective from one individual to the next – how else to explain banana-yellow Ferraris? – some colors seem to have a more universal effect. There’s a reason most hospital rooms, especially those for children, are painted a pale blue or green – psychologists say those colors instill a sense of calm and peace.
Travis Tenney a commercial painting contractor with Five Star Pro Painting explains “it’s not a stretch that the paint colors you choose for your business office can affect customers or clients as well as employees’ productivity level. So, whether you are an entrepreneur running a start-up out of a small studio space or are an established professional with a floor of suites, you want to choose colors that both reflect your company’s personality and complements your brand” – probably one reason why you don’t see funeral parlors with parlors painted hot pink.
Office designer Mark Benhar notes: “Colors impact employee behaviors, levels, moods, and attitudes. Research shows that wall colors can affect things such as perceived room temperature and ambiance … Selecting the right colors for a workplace can play as much of a role in company success as selecting the right people to work for your organization”.
While light blue as previously noted can promote calm, other shades can project stability and reliability, one reason why so many brands use blue in their advertising and marketing efforts. But it is also frequently used in offices based on research that suggests workers tend to be more productive in a blue environment.
Green is traditionally associated with creating a calming space. Hollywood lore has it that’s why television talk shows have green rooms – which really were painted green – where guests hang out before going on air. Research has discovered the curious factoid that employees who work in a green environment have fewer stomachaches.
The impact of color can depend on the context. In hospitals, white represents cleanliness and sterility, which inspires confidence. But a conference room in a business painted white is often perceived as emotionally cold and sterile (in a bad way). So you need to also consider what the space will be used for and choose a color accordingly.
In general, choosing darker shades such as burgundy, chocolate brown, or slate gray tend to convey subtle elegance, authority, and power, so it’s not unusual for such colors to be picked for executive offices in corporate America. But less traditional companies like Google use warmer colors like orange and yellow that fit with the culture of innovation, thinking outside the box, and having a relaxed environment to promote the exchange of ideas and freer thought.
Lastly, color can also impact the perception of size. If you have a smaller office, paint one wall a rich accent color and the other walls a lighter shade then paint the ceiling white, which will create an illusion that the room is bigger than it is. Similarly, painting a large meeting room a darker color makes it seem cozier and more welcoming.
If you have trouble summoning your inner colorist feng shui, contact a paint professional who can help you pick out the colors to match the mood you want to project in your office suite.