6 sales tactics that actually does wonders for real estate agents
Are you a real estate agent?
Are you looking for some simple yet productive sales tactics to accomplish your annual sale quota?
Then this post is dedicated to you only.
To meet your annual sales target, sell more and more properties and getting at the top of the real estate market is the dream of every real estate agent. However, achieving this is not so easy. We shouldn’t forget the fact that real estate is one such industry where conversion rate is quite very low. Even whatever the conversion rate is there it happens after numerous follow-up and long and tiring paperwork. Well, it is just one part of the total pie that real estate agents have to go through to excel in their career and reach the zenith.
Though it seems next to impossible at first, it can be achieved for sure if you are taking some easy yet impactful sales tactics on board and implementing them at the right time and right place.
To make things easy for you, here are our top six sales tactics that will do wonders for you.
1. Listen to first and then respond
Buying a property is one such area where buyers think not twice but thrice to close a final deal. They can compromise on anything but not on their dream home. If you want to be a successful real estate agent that very first step toward this is to listen what your customer says.
It is very important to know what exactly they want, how much is their budget, in which locality they want the property and many similar things. If you are proceeding without knowing all these factors than sorry to say all your efforts are going to be in vain.
One of the easiest ways to know the need and requirements of your customers is to take their inputs via a survey form. Many top real estate agents are using this process to know what exactly their prospective customers know. This is an authentic, easy, and quick way to gain an insight into what your customer wants and deliver accordingly.
2. Don’t sell a property instead make your customer aware about the property
You can sell a phone but not a home. When a customer sees that a real estate agent is trying to sell the property to them they will soon resent that agent. Regular selling tricks don’t work in the real estate industry. The moment a client realizes that he has been sold, he/she will definitely show you the back. Instead of selling the property to them, try to educate them about the property.
Now, the burning question is how to educate them. Well, it is easy. You can provide them the detailed analysis of the market value of different properties in which they have shown the interest. Doing sales predictions is also another easy way to educate your clients about the property.
3. Make them understand that they are valuable to you
Your clients are the only key to your success and you know it very well. If you want to be a successful real estate agent then let your clients know it as well. Let them realize that you are also a concern to provide them a great deal. Send your clients reminders about the latest deals; alert them about any new property and so on.
4. Keep the data handy
To provide the right information about a property to the clients, it is very important that you should be a data nerd of your operating area. Buyers respect agents that provide them right statistics about the property.
Many renowned real estate agents swear by the utility of mobile commercial real estate CRM in this area. With its help, they can have access to their database from anywhere.
5. Maintain constant and effective communication with your clients
Closing a deal in the real estate industry takes a little longer, in comparison to other industries. The wait is obviously killing but you have no option. Either you give up or maintain continuous and interesting communication with your clients. Make sure that you stay in touch with your clients even when they are in the decision-making period. But make sure that the communication should not be about their decision. It can be about other options, the latest market trend and so on. Use email as a mean of your communication as it is easy and effective.
6. Be approachable and provide fast resolutions
We are living in a world where the faster is the better. Buyers don’t mind to bid adieu you if you don’t respond on time. They have various other options but you don’t. So, it is suggested to be approachable and responsive. You should be there when your customers need you. But, how it is possible?
Sales bots are technology’s answer to this question. Real estate agents don’t mind to take the mighty help of this advanced product that helps them to answer the queries of the customers instantly, alert agents whenever a new query get posted, create follow up tasks and even send periodic reminders.
Being a real estate is a tough job. But, if you have the right skills and tools then no one can stop you to be at the top. So, get them today and start closing more and more deals.