Simon Chen Appointed President & CEO of ERA Real Estate
MADISON, New Jersey, March 5, 2018
ERA Real Estate, a leading global real estate franchisor, announced that Simon Chen has assumed the position of president and CEO of ERA Franchise Systems LLC, effective today. Chen is a widely respected technology expert with decades of experience in real estate brokerage investments, marketing and operations.
In his new role, Chen is responsible for leading the ERA brand’s growth strategy focused on enhancing agent recruitment, productivity and market share. He most recently served as the brand’s chief operating officer, a position he was recruited for and has held since May 2017.
“Simon Chen’s appointment takes advantage of our deep stable of leadership talent to further our growth strategy,” said John Peyton, President & CEO, Realogy Franchise Group. “His unique entrepreneurial background in technology and real estate will help ERA continue to serve and support agents by implementing innovative technologies that take advantage of our deep data resources.”
“I am thrilled to lead the ERA brand and to serve the agents and brokers that we call family,” said Chen. “I look forward to continuing our leadership with technology and digital tools that drive our agent-centric mission. Continual innovation in today’s real estate industry is the best way we can help agents serve their clients, their communities and their career aspirations.”
Since joining ERA, Chen has worked to champion tools designed to enhance productivity, with specific focus on processes and services that drive growth for agents and franchisees. He was instrumental in the expansion of the ERA Sellers Security PlanSM which gives sellers of qualified homes the peace of mind of knowing that their home will sell after listing it with an ERA agent, and the addition of a new pilot program, ERA Express SellSM, which expands this initiative to a “sell now” program.
Chen also played a significant role in ERA agent development and retention programs, promoting wider use of the company’s Zap platform, a way for agents to better predict customer needs, and the ERA learning platform, which provides curated access to ERA training material. His culture-forward approach is driving a new energy and excitement into the network as well.
Chen is a licensed broker in California and a member of the Beverly Hills and Santa Clara real estate boards. He mentors with the National Association of REALTORS Second Century Ventures’ REach program and Moderne Ventures, two real estate technology incubators.
Prior to joining ERA, Chen was the COO at Realty One Group. He founded global real estate brokerage and technology consulting firm Century Pacific Group, and served as senior director of corporate development and strategy at realtor.com.
About ERA Real Estate
ERA Franchise Systems LLC is a global leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services, delivering value through innovation and collaboration.